China's hardware products in almost every corner of the world, China is becoming a veritable hardware industry. Especially in Africa, it is hot. From daily necessities such as faucets, racks, car locks, the use of mechanical materials gear, spring, conveyor belt, hardware everywhere. However, in many aspects of China's hardware does not have the advantage, it is worth to be vigilant, mainly in the following areas.
Services: foreign hardware manufacturers in the country where the law as the yardstick, never engage in a commitment race. The service is the norm, not only money, but also profitable, they promote the improvement of service level by economic means.
Marketing Management: China hardware management model has not yet embarked on the road of real agents. Management experience, management tools, management personnel are facing challenges; market management, price management, promotion management in a medium or medium and high level.
Funds: enterprise development difficulties, often forced helpless, into a price war. At present, China's hardware manufacturers are difficult to melt into the capital, even if it can melt into the capital, the scale is very limited. Debt management, in order to close to the market, but also the lack of ability to transform, the products are at the same level.
Brand: China has entered the foreign hardware companies in the international reputation of the multinational companies, they have a good reputation, to provide users with quality products and perfect service. Chinese enterprises have a higher degree of familiarity with the language and the market, but also have a relatively good understanding of the needs of the culture.
Scientific decision-making mechanism: a lot of people think that foreigners do not understand Chinese market, foreign manufacturers are actually paying Chinese will ask the local talent Cheng, willing to spend money to buy information. The establishment of an effective information channel and the rapid response of the pipeline, and the response of the Chinese hardware for the market, often lagging behind, we often in the decision-making time and the lack of a decision to delay business opportunities.
Channel: most of China's hardware manufacturers in the domestic market. But the domestic market is changing, the traditional commercial ejcccse, Maolian, Hualian system and electric system is a combination of economic relations, no waste of resources, the high cost of marketing. China's hardware exports accounted for only a few percent of the total, expanding overseas markets is just the beginning, to go out, the lack of international elite talent and trade experience. China's market demand is growing, many foreign companies to China to produce, they pay more attention to the Chinese market.